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Vogue Business

TikTok

Fashion

The Vogue Business TikTok Trend Tracker

Beauty

The darker side of beauty trends

Retail

Are lo-fi ad campaigns the next big thing?

Fashion

Social media shows are fashion’s new advertising opportunity

Beauty

Why teen boys are turning to fine fragrances

Retail

Cannes Lions: The new creator playbook

Fashion

The business of Taylor Swift

Retail

Luxury’s gravitational pull takes on Cannes Lions

Retail

The economy of #OOTD

Sustainability

Gen Z’s new TikTok obsession? Fashion factories

Beauty

Why a good night’s sleep is the new luxury wellness craze

Retail

Gen Z can now buy (used) Chanel and Louis Vuitton on TikTok Shop

Technology

The Vogue Business guide to TikTok Shop

Technology

What a TikTok ban would mean for its closest social media competitors

Companies

As the US TikTok ban advances, what does it mean for brands?

Fashion

‘We’re not afraid to do things that are left field’: Loewe’s CMO on its killer TikTok strategy

Beauty

Clinique’s newest social media influencers? Derms

Sustainability

How a TikTok unboxing video is promoting a fast fashion bill

Technology

How luxury brands are driving growth in the Chinese market on Douyin

Technology

The tactics leading luxury brand success in the digital space

Sustainability

TikTok’s anti-overconsumption movement is a wake-up call for brands

Fashion

Set, follow or skip? How brands should navigate micro-trends

Fashion

The mob wife look is trending. Is it sustainable?

Beauty

Refy cracked TikTok beauty. Next up — fashion